I provide freelance writing and brand-building, integrated communications services through my Chicago-based company Kit Bernardi & Associates (founded in 1996). By blending two decades of hands-on skill as a travel writer, editor and photographer with years of big agency and international corporate marketing experience, I provide clients with creative, full-circle thinking.
I know how to position a brand; develop creative concepts; manage multi-disciplinary marketing campaigns; write strategic plans, speeches and promotional materials; create customized media relations training programs; leverage social media; design and execute special events; and work with project teams to achieve their objectives.
My portfolio includes work for Hilton Hotels Corporation, United Airlines, Silver Wings Plus, ARCO Chemical Company and projects for travel, tourism, food, product, packaged goods, real estate and service clients.
Developed brand-building marketing plans and managed multi-million dollar, integrated public relations-promotional programs for international, national and regional clients including United Airlines, ARCO Chemical Company, Dayton Hudson, Target Stores, Oscar Mayer Food Corporations and McDonald's. Provided senior level cunsultation for crisis management corporate positioning, employee relations and new product launches. Wrote executive speeches, training materials and awards presentations.
Supervised consumer and trade media relations. Developed marketing programs targeting leisure, convention, corporate meeting, group and independent business traveler market segments. Responsible for crisis management and internal communications. Negotiated hotel product placement in Hollywood productions and managed on-site filming.
For more, download Kit's resume.